Work clothes Craftsmen / Construction
The world is changing. The professional clothing sector must take this evolution into account. Knowing how to question ourselves to make our collections evolve is one of the strengths of our brand. Lafont, a French brand since 1844, invites you to discover its new premium concepts through a cutting-edge collection that offers new shapes, new materials and a new way of wearing clothes.
The High Tech range is Lafont’s innovation laboratory. For example, the use of a French bi-stretch polyamide fabric is introduced in denim pants to accompany the increasingly tight cuts, offering exceptional lightness while ensuring maximum strength. Another innovation is the Easy hem applied to all the pants in the collection, which is exclusive to Lafont.
The Heritage range expresses Lafont’s DNA. In homage to the brand’s iconic pieces such as the wideot pants and its high waistband, the range combines classicism and technique, introducing new lighter materials with a traditional look, such as the half-polyester half-cotton herringbone twill and velvet. The look is worked in a chic spirit, while guaranteeing the user a reinforced ergonomics.
The Essential range refocuses the range by improving the functions of Lafont products to meet the needs of craftsmen. The technical materials are honored with the use of new two-tone Cordura. The retro-reflective stripes add a modern look to the pants and make it easy to be seen. Dare to be energetic with this multicolored range!
Often inspiring, very often copied, Lafont’s style has made its mark with sharp choices, a mix and match of materials and colors for the men and women of today, but especially of tomorrow. Every detail is taken care of, every feature is thought out, every stitch is justified. Let yourself be carried away by this new style. This new WORK IN collection contains all the ingredients of Lafont’s DNA: quality – experience – high standards – innovation – boldness.
A concentrate of energy to wear without moderation! Street, technical, professional, each Lafont man assumes his style. More than a look, the new Lafont man is a state of mind, a reason to feel good! Combining technicality, functionality, ergonomics and comfort, this collection will surprise you with its subtleties. Whatever your profession, Lafont once again confirms its know-how in the world of workwear with real technical and innovative solutions. Let yourself be inspired by this new collection!
Lafont handles the trompe l’oeil with talent! It’s professional clothing without looking like it. We can imagine the collection in concept stores in the sportswear section, but each piece in the new catalog is highly technical and designed for professional use.
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Until 27 November.
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