LAFONT DRESSES UP PROFESSIONAL EXCELLENCE BY SIGNING A PARTNERSHIP WITH COET MOF
It’s a bit like going back to your roots. The Coet-MOF naturally chose Lafont to dress the Meilleurs Ouvriers de France because the brand has been the absolute reference in workwear for 175 years. By becoming a partner of this prestigious competition, Lafont, which has been strongly involved in the world of craftsmanship since its origins, is reaffirming the values that have made it a success: a taste for work well done, high standards, the beauty of the gesture, transmission, and the excellence of French-style manual work. It is for all these reasons that the “Un des Meilleurs Ouvriers de France” competition and Lafont have entered into an exclusive partnership covering 230 trades in 17 professional categories.
On the occasion of the medal ceremony of the 26th competition on May 13, 2019 at the Sorbonne, the best craftsmen in their field will receive their diploma in Lafont clothing with the tricolour collar.
“This is a great recognition for the brand, which thus reaffirms its attachment to the excellence of French craftsmanship and it is with pride that our colours will accompany these great professionals. We are pleased to be able to dress the best in each category awarded by the MOF competition. The “Meilleurs ouvriers de France” will be the brand’s ambassadors!
Lafont to dress more than 230 trades
In 2019, the success story continues. Graduates of the “Un des Meilleurs Ouvriers de France” competition will be equipped for four years by Lafont in 17 trade families (catering, textiles & leather, food, building & architectural heritage, wood & furniture, metals, industry & metallurgy, earth & glass, clothing, fashion & beauty accessories, jewellery, precision techniques, engraving, communication, multimedia & audiovisual, music, agriculture & landscaping, commerce, service & hotels. Translated with www.DeepL.com/Translator (free version)
As a pioneer of overalls, overalls and carpenter’s trousers, Lafont has made its mark on the history of trade clothing.
Born in 1844 in Lyon under the impulse of the European industrial boom of the 19th century, Lafont has passed through the ages without a single wrinkle and remains to this day the most beautiful house of utilitarian clothing. It all started with the design of clothing for the carpenters or stone cutters of the Compagnons du Tour de France. The growing demand for practical, resistant and functional clothing had to be supplied. This is how Mr Lafont invented the overalls, without suspecting that they would last for generations. He then designed the first carpenter’s trousers with technical innovations that would make them a success: pockets for storing tools, soft and resistant cotton, easy care. He then designed and popularised the “largeot”, a pair of working trousers in different colours depending on the trade of the journeymen: black for carpenters and roofers, brown for carpenters, beige for stonecutters, etc. It was also in Lafont’s Lyon workshops that the famous solidly made dungarees with their ruler pocket were born, concealing the subtleties of a well thought-out pattern. This cult garment has travelled the world and remains a must-have.
Generations of journeymen and craftsmen have worn Lafont’s blue moleskin jacket
Lafont claims to be the inventor of the indigo blue cotton moleskin jacket, designed to be washed and last indefinitely. This basic garment, which all workers knew and which was magnificently worn by Jean Gabin in the film La Bête humaine, became widespread at the end of the 19th century in the car industry and in the coal factories. The main qualities of the jacket are that it is comfortable, sturdy and easy to wash, resistant to flames, burns, snags, soot, etc. In addition, it has tool pockets. Among the Compagnons du Tour de France et du Devoir, no one is unaware of the Lafont overalls, whose patterns, jealously preserved in the Lyon workshops, are reproduced identically.
Lafont has created a real industry, that of textiles for professionals.
Lafont is the French leader in multi-sector professional clothing, ranging from construction to arts and crafts, industry, catering and health. Its unique know-how, its industrial hindsight, its technical expertise and its style have always put it at the forefront. Integrated into the CEPOVETT family group since 2016, Lafont is writing a new page in its history by reaffirming its positioning as a top-of-the-range multi-specialist brand capable of providing an innovative and global response to users